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  • Einat Truger

Culture as Strategy

“78% agree that how a company treats its employees is one of the best indicators of trustworthiness”*

Recruitment, retention and high turnover struggles are just a few of the many symptoms of staying in the familiar past (aka comfort zone), regardless of how unaligned and outdated it may be with the present and future workforce.

Nowadays, a company’s success is very much rated by their employees happiness with them. Make no mistake, we are facing an absolute employee’s market.

People culture as strategy, is and should be your most important strategy.


WTF is people culture as strategy?

The base to my holistic approach is to gain and maintain clarity, whilst shifting from outdated ways of working and thinking patterns, into the new age workforce;


1. “My Employer emerging as the most trusted entity, because the relationships that are closest to us feel more controllable.” Expectations met = Trust gained.

2. With “Wrong Team” being the #3 reason for startups closing (2018)**, with a respectful 23%, we must understand that these pains are a direct result of; time and capital stress, lack of planning ahead, no relevant guidance or template to base on.

3. For most employees, hours are much easier to quantify, rather than, dare I say- KPI’s. What tends to happen is a load on. Key employees (which might not necessarily be rockstars, rather the rest are just underperforming) get additional workload, not necessarily the kind that promotes their professional growth or wishes, even though this is not what they were hired and expected to do. They met your expectations, are you meeting theirs?


A quick walk down memory lane; The industrial revolution led to a huge change in the workforce. With machinery needing to be constantly attended to, employees were pulling 12–16 hour work days. Ford understood that people, like machinery, have limited energy, and decided to implement Robert Owen’s approach; 8 hours labor, 8 hours recreation & 8 hours rest. Ford reduced length of shifts from 12 to 8 hours, introduced the 5 day work week and doubled their pay. Lo and behold, higher productivity and increased engagement was the outcome. This was over 100 years ago. ONE HUNDRED years.

Stop being what’s holding you back.


Thoughts? Let’s discuss them. E



About me; Sociology & Anthropology characteristics and BA, with 12+ years experience, mainly; Right hand gal to: CEO’s & Founders, HR & OPS Global Employee Experience & Wellbeing Expert High EQ; Soft HR, Peer Mentoring & knowledge sharing Experienced in ‘Scaling up’ in medical device, e-commerce & multidisciplinary high tech industries.


* 2019 Edelman Trust Barometer Global Report

** Startup Failure Post-Mortems